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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Heber City Utah
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging to your site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional that has been operating in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll get the Search engine optimization services you need.
Johnston takes a three-step procedure for SEO. On-page optimization is the first task of the process. This procedure involves making changes to your site in order to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your site ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, including creating SEO-friendly content for your personal site.
The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main aspects of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your website is a reliable source of information.
The 3rd step is local search engine optimization. This is certainly essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the support that you need. Your contract could be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to find out how your website is performing. This will help you to see which search terms are yielding the best results. It will likewise demonstrate how your search rankings have been improving from month to month.
Google Analytics will likely be installed on your web site, which means it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to find out what number of the people to your website are finding your website via search engine listings.
If you’re enthusiastic about working with Tom Johnston, you can contact him for any free video analysis of the site. The analysis may also compare your website to competing sites. Because this consultation will be totally free, there is absolutely no basis for you not to benefit from it.
It’s essential for your organization to be optimized for search engines. Strong SEO is essential to the healthiness of any company. Whether you operate a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.
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