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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Escalante Utah
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll get the SEO services you require.
Johnston has a three-step procedure for SEO. On-page optimization is step one of the process. This process involves making changes into a site as a way to improve its search engine results. On-page optimization can show search engines like Google what your web site must be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, like creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your site is a reliable source of information.
The third step is local search engine marketing. This really is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll can get the help you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding the best results. It will also show you how your search rankings have already been improving from month to month.
Google Analytics will likely be set up on your site, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to discover how many of the website visitors to your website are finding your blog via search engine listings.
If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of the site. The analysis may also compare your website to competing sites. Because this consultation will likely be free of charge, there is no reason behind you not to make the most of it.
It’s necessary for your company being optimized for search engine listings. Strong SEO is vital to the health of any company. Whether you operate a large national company or a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to find out more.
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