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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Dugway Utah
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is surely an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you require.
Johnston has a three-step method of SEO. On-page optimization is the first step in the process. This procedure involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can present the major search engines what your site ought to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a trustworthy supply of information.
Your third step is local search engine marketing. This can be important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll can get the help that you desire. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will enable you to see which keyphrases are yielding the greatest results. It is going to show you the way your search rankings are already improving from month to month.
Google Analytics is going to be installed on your website, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to discover what percentage of the people to your site are finding your site via search engines like yahoo.
If you’re interested in working with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis will likely compare your blog to competing sites. Simply because this consultation will likely be free of charge, there is no reason for you not to take advantage of it.
It’s essential for your organization to be optimized for search engines. Strong SEO is vital to the health of any organization. Whether you operate a huge national company or a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.
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