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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Delta Utah
Tom Johnston Can Be Your Best Option For SEO
Professional SEO can benefit your company in many ways. SEO can generate leads, increase web traffic to your site, and deliver a much better user experience. However, sub-standard SEO can be damaging to the site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is definitely an experienced professional which has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you want.
Johnston takes a three-step approach to SEO. On-page optimization is the initial step from the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display search engines like yahoo what your website needs to be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, for example creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a means to show search engines that your site is a trustworthy supply of information.
The next step is local seo. This really is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be able to get the services that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will help you to see which search phrases are yielding ideal results. It is going to explain to you how your search rankings have been improving from month to month.
Google Analytics is going to be installed on your blog, which means it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the people to your site are discovering your web site via search engine listings.
If you’re considering working with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis may also compare your web site to competing sites. Since this consultation is going to be absolutely free, there is no cause of you do not to take full advantage of it.
It’s essential for your company to become optimized for search engines. Strong SEO is important to the health of any organization. Whether you manage a sizable national company or even a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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