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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bountiful Utah
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll obtain the Search marketing services you require.
Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This process involves making changes to a site in order to improve its search engine rankings. On-page optimization can present search engines like Google what your blog should be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main elements of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your site is a reliable way to obtain information.
The next step is local search engine optimisation. This is certainly required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll can get the support you need. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to see how your site is performing. This will help you to see which keyphrases are yielding the best results. It will reveal to you the way your search rankings have been improving from month to month.
Google Analytics will likely be attached to your site, which suggests it will be easier that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the website visitors to your web site have found your website via search engines like yahoo.
If you’re thinking about working with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis will likely compare your web site to competing sites. Since this consultation will probably be absolutely free, there is not any cause of you not to benefit from it.
It’s important for your business to get optimized for search engines like yahoo. Strong SEO is important to the fitness of any organization. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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