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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Whiteface Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your organization in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can offer the expert SEO services that you need. Johnston is definitely an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll have the Search engine optimization services you will need.

Johnston takes a three-step method of SEO. On-page optimization is the first step of the process. This technique involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your web site should be ranking for. There are many on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable way to obtain information.

The next step is local search engine optimisation. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll be able to get the services that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise show you how your search rankings happen to be improving from month to month.

Google Analytics will probably be attached to your site, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to see how many of the visitors to your site have found your web site via search engines like google.

If you’re enthusiastic about utilizing Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your website to competing sites. Because this consultation will be absolutely free, there is no cause of you not to take full advantage of it.

It’s essential for your business being optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any business. Whether you operate a large national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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