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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Texas

      Local SEO Marketing Company Serving Webster Texas

      Tom Johnston Is Your Best Option For SEO

      Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional that has been operating in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll get the SEO services you need.

      Johnston needs a three-step strategy to SEO. On-page optimization is the first step of the process. This technique involves making changes to some site so that you can improve its search engine results. On-page optimization can present search engines like Google what your site needs to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy source of information.

      The 3rd step is local search engine optimisation. This can be required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the help that you require. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will enable you to see which search phrases are yielding ideal results. It will demonstrate how your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your blog, which implies it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to view how many of the people to your website have realized your web site via search engine listings.

      If you’re considering working with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will likely compare your web site to competing sites. Simply because this consultation is going to be absolutely free, there is no basis for you do not to benefit from it.

      It’s necessary for your company to get optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you run a big national company or even a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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