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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Texas

      Local SEO Marketing Company Serving Weatherford Texas

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is definitely an experienced professional that has been operating in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

      Johnston needs a three-step method of SEO. On-page optimization is step one of the process. This method involves making changes into a site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary aspects of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

      The third step is local search engine marketing. This is certainly required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is important also.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the support that you desire. Your contract might be adjusted when needed.

      You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will allow you to see which keyphrases are yielding greatest results. It is going to demonstrate how your search rankings have been improving from month to month.

      Google Analytics will be attached to your website, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the website visitors to your site are discovering your website via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will also compare your web site to competing sites. Simply because this consultation is going to be totally free, there is not any basis for you do not to take advantage of it.

      It’s necessary for your business to get optimized for search engines. Strong SEO is crucial to the health of any organization. Whether you run a huge national company or possibly a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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