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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Weatherford Texas

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase traffic in your site, and deliver a much better user experience. However, low quality SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll get the Search marketing services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to some site to be able to improve its search engine rankings. On-page optimization can display search engines what your blog should be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your site is a reliable source of information.

The next step is local search engine optimization. This is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the assistance that you require. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will help you to see which search phrases are yielding the greatest results. It is going to reveal to you how your search rankings are already improving from month to month.

Google Analytics is going to be attached to your web site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the targeted traffic to your site are finding your blog via search engine listings.

If you’re interested in working together with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Since this consultation will be free of charge, there is no basis for you do not to take advantage of it.

It’s necessary for your company to be optimized for search engine listings. Strong SEO is important to the health of any company. Whether you run a huge national company or a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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