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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Valley View Texas

Tom Johnston Is Your Best Choice For SEO

Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, poor quality SEO could be damaging in your site. Tom Johnston provides the expert SEO services that you need. Johnston is surely an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you require.

Johnston takes a three-step strategy to SEO. On-page optimization is step one in the process. This process involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization can display search engines what your blog must be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a reliable way to obtain information.

The next step is local search engine optimisation. This is important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll be capable of getting the services that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will assist you to see which search terms are yielding ideal results. It will likewise reveal to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your web site, which means it will be easier that you should monitor the traffic your internet site is receiving. You’ll also be able to view what number of the people to your web site have realized your site via search engines like yahoo.

If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will even compare your website to competing sites. Because this consultation will probably be totally free, there is absolutely no cause of you do not to take full advantage of it.

It’s vital for your small business being optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any business. Whether you run a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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