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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Taylor Texas

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, low quality SEO could be damaging in your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is surely an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you will need.

Johnston requires a three-step strategy to SEO. On-page optimization is the first task from the process. This procedure involves making changes to a site as a way to improve its search engine rankings. On-page optimization is capable of showing the major search engines what your blog must be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a way to show search engines that your site is a trustworthy supply of information.

The next step is local search engine optimization. This is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the support that you require. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will help you to see which search phrases are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be attached to your site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the visitors to your website are finding your site via search engines like google.

If you’re considering working with Tom Johnston, you are able to contact him to get a free video analysis of your site. The analysis may also compare your blog to competing sites. Because this consultation will be free of charge, there is not any reason for you not to take advantage of it.

It’s essential for your small business to get optimized for search engines like yahoo. Strong SEO is essential to the health of any company. Whether you manage a large national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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