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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Sugar Land Texas

Tom Johnston Is The Best Choice For SEO

Professional SEO may benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, low quality SEO might be damaging to your site. Tom Johnston can offer the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll have the Search engine optimization services you need.

Johnston requires a three-step strategy to SEO. On-page optimization is the first step from the process. This process involves making changes to a site to be able to improve its search engine results. On-page optimization is capable of showing search engines what your blog needs to be ranking for. There are numerous on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many components of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a reliable method to obtain information.

The 3rd step is local seo. This is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the services that you desire. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will assist you to see which search phrases are yielding the greatest results. It will likewise reveal to you the way your search rankings have already been improving from month to month.

Google Analytics is going to be installed on your blog, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see what number of the website visitors to your website are finding your blog via search engines like yahoo.

If you’re interested in working together with Tom Johnston, you can contact him for a free video analysis of the site. The analysis will even compare your site to competing sites. Simply because this consultation is going to be free of charge, there is not any basis for you not to benefit from it.

It’s necessary for your small business to get optimized for search engine listings. Strong SEO is vital to the health of any organization. Whether you run a large national company or even a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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  • 29.525461
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  • Fort Bend
  • Sugar Land
  • Texas
  • TX