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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving South Houston Texas

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver an improved user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you need.

Johnston needs a three-step procedure for SEO. On-page optimization is the initial step of the process. This procedure involves making changes to your site in order to improve its search engine rankings. On-page optimization can display search engines like Google what your blog ought to be ranking for. There are lots of on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your internet site is a reliable way to obtain information.

The 3rd step is local search engine optimization. This really is important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the help that you desire. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your site is performing. This will help you to see which search terms are yielding the greatest results. It will also explain to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your website, meaning it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the targeted traffic to your web site have realized your site via search engines.

If you’re thinking about working with Tom Johnston, you may contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Simply because this consultation will probably be free of charge, there is not any cause of you not to benefit from it.

It’s necessary for your small business to be optimized for search engines like google. Strong SEO is crucial to the healthiness of any company. Whether you have a big national company or a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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