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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Shiro Texas

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO can benefit your business in numerous ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, low quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search marketing services you require.

Johnston needs a three-step approach to SEO. On-page optimization is the initial step of your process. This technique involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are many on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many aspects of off-page optimization is link building. Off-page optimization is ways to show search engine listings that your website is a trustworthy supply of information.

The 3rd step is local search engine optimisation. This can be required for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the services that you desire. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will enable you to see which search terms are yielding the best results. It will likewise demonstrate how your search rankings have already been improving from month to month.

Google Analytics will be installed on your website, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what number of the people to your website have realized your website via search engines.

If you’re considering working with Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will also compare your site to competing sites. As this consultation will likely be free of charge, there is no basis for you do not to take advantage of it.

It’s vital for your organization to get optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you run a sizable national company or a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to learn more.

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