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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Sealy Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your organization in many ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the Search marketing services you need.

Johnston requires a three-step strategy to SEO. On-page optimization is the first task of the process. This procedure involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can show search engines what your web site must be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the primary parts of off-page optimization is building links. Off-page optimization is a method to show search engines that your internet site is a trustworthy method to obtain information.

Your third step is local search engine optimisation. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll be able to get the assistance you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your website is performing. This will help you to see which search terms are yielding the best results. It will likewise explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will likely be attached to your website, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to discover how many of the visitors to your site are discovering your blog via search engines like yahoo.

If you’re interested in working with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will likely compare your website to competing sites. Simply because this consultation will be free of charge, there is not any basis for you not to make the most of it.

It’s essential for your organization to get optimized for search engines like google. Strong SEO is crucial to the health of any company. Whether you manage a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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