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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Sandia Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, bad quality SEO can be damaging to the site. Tom Johnston can offer the expert SEO services that you require. Johnston is surely an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll receive the Search engine optimization services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is step one in the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your website ought to be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, like creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your site is a trustworthy source of information.

The next step is local search engine optimisation. This really is necessary for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support that you desire. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It is going to show you the way your search rankings are already improving from month to month.

Google Analytics will probably be installed on your website, meaning it will be easier that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the website visitors to your blog have realized your web site via search engines.

If you’re considering dealing with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your website to competing sites. Because this consultation is going to be absolutely free, there is absolutely no cause of you do not to benefit from it.

It’s vital for your company to be optimized for search engine listings. Strong SEO is crucial to the health of any business. Whether you run a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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