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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving San Juan Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a better user experience. However, sub-standard SEO may be damaging to your site. Tom Johnston can provide the expert Search marketing services that you desire. Johnston is definitely an experienced professional that has been operating in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll receive the Search marketing services you need.

Johnston requires a three-step strategy to SEO. On-page optimization is the initial step in the process. This method involves making changes to your site in order to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site should be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, such as creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your website is a trustworthy supply of information.

The 3rd step is local seo. This is certainly important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll can get the support you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which keyphrases are yielding greatest results. It will also demonstrate how your search rankings have already been improving from month to month.

Google Analytics will probably be placed on your web site, meaning it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your blog have found your blog via search engine listings.

If you’re thinking about utilizing Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will likely compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no basis for you not to benefit from it.

It’s necessary for your company to be optimized for search engines like yahoo. Strong SEO is crucial to the health of any organization. Whether you operate a large national company or even a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com for more information.

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