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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving San Elizario Texas

Tom Johnston Is The Best Choice For SEO

Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO can be damaging to your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll have the SEO services you need.

Johnston requires a three-step procedure for SEO. On-page optimization is the initial step in the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can show search engines what your blog needs to be ranking for. There are lots of on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your website is a trustworthy method to obtain information.

Your third step is local seo. This is necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll be capable of getting the services that you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search terms are yielding the greatest results. It will also reveal to you how your search rankings are already improving from month to month.

Google Analytics is going to be placed on your blog, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to discover how many of the website visitors to your website are discovering your blog via search engines like yahoo.

If you’re thinking about dealing with Tom Johnston, it is possible to contact him for any free video analysis of your respective site. The analysis will even compare your site to competing sites. Because this consultation will likely be absolutely free, there is not any reason behind you not to make the most of it.

It’s necessary for your organization being optimized for search engines like yahoo. Strong SEO is crucial to the health of any company. Whether you have a large national company or even a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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