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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Rowlett Texas

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will benefit your business in several ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, low quality SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you will need.

Johnston needs a three-step method of SEO. On-page optimization is step one of the process. This method involves making changes to some site as a way to improve its search engine rankings. On-page optimization can present search engines what your blog should be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a trustworthy way to obtain information.

Your third step is local seo. This is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the services that you desire. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will help you to see which keyphrases are yielding ideal results. It will likewise explain to you the way your search rankings are already improving from month to month.

Google Analytics is going to be placed on your website, which means it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what percentage of the people to your web site have found your web site via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you can contact him for the free video analysis of the site. The analysis may also compare your website to competing sites. As this consultation will be absolutely free, there is not any reason for you do not to take advantage of it.

It’s vital for your business to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you operate a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.

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