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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Rocksprings Texas

Tom Johnston Is Your Best Option For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, sub-standard SEO might be damaging in your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is surely an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll have the Search engine optimization services you will need.

Johnston requires a three-step strategy to SEO. On-page optimization is step one in the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can show search engines like Google what your site ought to be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy source of information.

The next step is local seo. This really is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll be able to get the services that you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will allow you to see which keyphrases are yielding greatest results. It will also reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your blog, which implies it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the website visitors to your site are finding your site via search engines.

If you’re enthusiastic about dealing with Tom Johnston, you can contact him for any free video analysis of the site. The analysis will even compare your website to competing sites. Because this consultation will likely be free of charge, there is not any reason behind you do not to take advantage of it.

It’s vital for your business to get optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you manage a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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