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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Penwell Texas

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your company in many ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll receive the Search engine optimization services you want.

Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This method involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, including creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your internet site is a reliable way to obtain information.

The next step is local search engine optimization. This really is necessary for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the support you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will help you to see which search phrases are yielding the best results. It will also show you the way your search rankings have already been improving from month to month.

Google Analytics will probably be installed on your site, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the website visitors to your site are discovering your website via search engines like yahoo.

If you’re thinking about utilizing Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will likely compare your website to competing sites. Simply because this consultation will be totally free, there is absolutely no basis for you do not to make the most of it.

It’s important for your company being optimized for search engine listings. Strong SEO is important to the healthiness of any business. Whether you have a large national company or even a small, locally-based company, you can trust Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.

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