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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Texas

      Local SEO Marketing Company Serving Panola Texas

      Tom Johnston Is The Smart Choice For SEO

      Professional SEO will benefit your small business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you want.

      Johnston takes a three-step approach to SEO. On-page optimization is step one of the process. This technique involves making changes to some site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your website should be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a trustworthy source of information.

      The 3rd step is local search engine optimization. This really is important for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is important as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll can get the services that you desire. Your contract could be adjusted when necessary.

      You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which search phrases are yielding the greatest results. It is going to show you the way your search rankings have been improving from month to month.

      Google Analytics will likely be placed on your blog, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to view what number of the website visitors to your web site are discovering your website via search engines like yahoo.

      If you’re considering working together with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis will likely compare your website to competing sites. As this consultation will be free of charge, there is no reason for you do not to take full advantage of it.

      It’s important for your company to be optimized for search engines like yahoo. Strong SEO is important to the health of any company. Whether you run a sizable national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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      • Serp (Search Engine Ranking Results Page)
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      • On Page Optimziation
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      • GMB Listings
      • 3 Map Pack
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      • Bing
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      • 32.183774
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      • Panola
      • Panola
      • Texas
      • TX