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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Panola Texas

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO may benefit your organization in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, bad quality SEO can be damaging for your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is surely an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll obtain the Search engine optimization services you need.

Johnston takes a three-step method of SEO. On-page optimization is the initial step of the process. This procedure involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display search engines what your web site ought to be ranking for. There are many on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your internet site is a reliable way to obtain information.

Your third step is local search engine marketing. This can be essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your internet site is performing. This will assist you to see which search terms are yielding the greatest results. It will explain to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your site, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the people to your web site are discovering your blog via search engines.

If you’re enthusiastic about working with Tom Johnston, you may contact him for any free video analysis of the site. The analysis will also compare your web site to competing sites. Simply because this consultation is going to be totally free, there is absolutely no reason behind you not to take advantage of it.

It’s vital for your organization to get optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you manage a sizable national company or a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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