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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Panhandle Texas

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your organization in many ways. SEO can generate leads, increase web traffic to the site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you require. Johnston is an experienced professional which has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll have the Search marketing services you need.

Johnston takes a three-step approach to SEO. On-page optimization is the initial step of your process. This technique involves making changes into a site to be able to improve its search engine results. On-page optimization can present search engines what your blog must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many aspects of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your site is a reliable supply of information.

The next step is local search engine marketing. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the assistance that you desire. Your contract could be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your blog, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your web site have found your site via search engines like google.

If you’re interested in utilizing Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Since this consultation will be absolutely free, there is not any reason for you not to benefit from it.

It’s vital for your business to become optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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