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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving New Waverly Texas

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, sub-standard SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you choose to use Johnston, you’ll get the Search engine optimization services you require.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step of the process. This technique involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your internet site is a reliable supply of information.

Your third step is local search engine optimization. This really is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Business listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance in the short-term or long term help, you’ll get the assistance you need. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which search terms are yielding the greatest results. It is going to demonstrate how your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your web site, which suggests it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to view how many of the visitors to your blog are discovering your blog via search engines like google.

If you’re considering dealing with Tom Johnston, you are able to contact him for any free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation will be absolutely free, there is absolutely no basis for you not to benefit from it.

It’s vital for your organization being optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you run a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.

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