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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Muleshoe Texas

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase traffic for your site, and deliver a greater user experience. However, low quality SEO might be damaging for your site. Tom Johnston can provide the expert SEO services that you need. Johnston is an experienced professional which has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll receive the Search marketing services you will need.

Johnston requires a three-step procedure for SEO. On-page optimization is step one from the process. This technique involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your blog needs to be ranking for. There are several on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your internet site is a reliable source of information.

The next step is local search engine optimisation. This is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll be able to get the help that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will assist you to see which search terms are yielding greatest results. It will explain to you how your search rankings have already been improving from month to month.

Google Analytics will be installed on your blog, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to view how many of the website visitors to your web site have realized your web site via search engines like yahoo.

If you’re considering working with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis may also compare your website to competing sites. Simply because this consultation is going to be free of charge, there is not any reason behind you do not to make the most of it.

It’s important for your business to get optimized for search engines like google. Strong SEO is essential to the fitness of any organization. Whether you operate a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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