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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Mount Pleasant Texas

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your company in several ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, bad quality SEO may be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is definitely an experienced professional that has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll obtain the SEO services you need.

Johnston needs a three-step strategy to SEO. On-page optimization is the first task from the process. This method involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display search engines like yahoo what your website should be ranking for. There are several on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your website is a trustworthy source of information.

Your third step is local search engine marketing. This is required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be able to get the assistance that you require. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will assist you to see which search terms are yielding greatest results. It will also explain to you the way your search rankings have already been improving from month to month.

Google Analytics will be placed on your website, which suggests it will be easier that you can monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the visitors to your web site are finding your blog via search engines like google.

If you’re considering working together with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. As this consultation is going to be free of charge, there is not any basis for you not to benefit from it.

It’s important for your small business to be optimized for search engines like google. Strong SEO is essential to the fitness of any business. Whether you operate a sizable national company or a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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