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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Memphis Texas

Tom Johnston Is Your Best Option For SEO

Professional SEO can benefit your small business in several ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO can be damaging in your site. Tom Johnston offers the expert SEO services you need. Johnston is an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the SEO services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is step one of the process. This process involves making changes to some site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your blog must be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, including creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your internet site is a reliable supply of information.

The third step is local search engine optimization. This really is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the support you need. Your contract might be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It is going to reveal to you how your search rankings have been improving from month to month.

Google Analytics is going to be installed on your blog, which means it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the people to your website have found your blog via search engine listings.

If you’re enthusiastic about utilizing Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is not any cause of you do not to benefit from it.

It’s necessary for your business to be optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you manage a sizable national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to acquire more information.

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