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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Manor Texas

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, poor quality SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll get the SEO services you need.

Johnston needs a three-step approach to SEO. On-page optimization is the first task in the process. This technique involves making changes to your site in order to improve its search engine results. On-page optimization can present search engines like yahoo what your site should be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, such as creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your website is a reliable source of information.

The next step is local seo. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be capable of getting the help that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will assist you to see which search terms are yielding greatest results. It will show you the way your search rankings have been improving from month to month.

Google Analytics will be installed on your blog, meaning it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to see what percentage of the people to your site have found your website via search engines like google.

If you’re enthusiastic about working with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation is going to be totally free, there is absolutely no basis for you do not to make the most of it.

It’s essential for your small business to get optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you manage a large national company or a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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