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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Livingston Texas

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase traffic to your site, and deliver a greater user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the Search engine optimization services you need.

Johnston has a three-step approach to SEO. On-page optimization is step one from the process. This technique involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your site should be ranking for. There are many on-page optimization techniques that can boost your site’s rankings, like creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your website is a trustworthy supply of information.

The third step is local search engine marketing. This is certainly essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to observe how your internet site is performing. This will help you to see which search terms are yielding the greatest results. It is going to reveal to you how your search rankings have already been improving from month to month.

Google Analytics will probably be set up on your website, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the website visitors to your blog have realized your blog via search engines.

If you’re interested in utilizing Tom Johnston, you are able to contact him for any free video analysis of your own site. The analysis will even compare your site to competing sites. As this consultation will likely be totally free, there is not any reason for you not to take full advantage of it.

It’s necessary for your business to get optimized for search engines. Strong SEO is essential to the fitness of any business. Whether you manage a big national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to find out more.

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