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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Lipscomb Texas

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will manage to benefit your company in many ways. SEO can generate leads, get more traffic for your site, and deliver a better user experience. However, poor quality SEO might be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is definitely an experienced professional that has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll obtain the SEO services you need.

Johnston has a three-step approach to SEO. On-page optimization is the initial step from the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization is capable of showing search engines like yahoo what your site must be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, for example creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a way to show search engines that your website is a reliable source of information.

The 3rd step is local search engine marketing. This is certainly essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the help that you require. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your site is performing. This will help you to see which keyphrases are yielding ideal results. It is going to show you the way your search rankings have been improving from month to month.

Google Analytics will be attached to your site, which means it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to find out what percentage of the visitors to your web site have realized your website via search engine listings.

If you’re considering dealing with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will even compare your website to competing sites. As this consultation is going to be absolutely free, there is not any reason for you not to make the most of it.

It’s important for your business to be optimized for search engines. Strong SEO is vital to the fitness of any organization. Whether you operate a huge national company or even a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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