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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Lampasas Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services that you need. Johnston is an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use a myriad of clients, from small companies to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. When you choose to use Johnston, you’ll obtain the SEO services you want.

Johnston requires a three-step procedure for SEO. On-page optimization is the initial step from the process. This method involves making changes to some site as a way to improve its search engine rankings. On-page optimization can present search engines like yahoo what your web site needs to be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many parts of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your website is a trustworthy method to obtain information.

The third step is local search engine optimization. This is certainly important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long term help, you’ll get the support that you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to discover how your internet site is performing. This will assist you to see which search terms are yielding greatest results. It is going to demonstrate the way your search rankings have been improving from month to month.

Google Analytics will probably be attached to your web site, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your web site are discovering your website via search engines like google.

If you’re thinking about working with Tom Johnston, it is possible to contact him for a free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation will be absolutely free, there is no basis for you not to take full advantage of it.

It’s necessary for your business to get optimized for search engine listings. Strong SEO is essential to the health of any business. Whether you manage a big national company or even a small, locally-based company, you can rely Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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