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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Lake Dallas Texas

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will benefit your business in several ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, low quality SEO can be damaging for your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll receive the SEO services you will need.

Johnston has a three-step method of SEO. On-page optimization is step one from the process. This procedure involves making changes to your site to be able to improve its search engine rankings. On-page optimization can present search engines what your website must be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a method to show search engine listings that your website is a trustworthy supply of information.

Your third step is local search engine optimization. This really is required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to discover how your site is performing. This will help you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have already been improving from month to month.

Google Analytics will likely be installed on your site, which means it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover what number of the website visitors to your blog are finding your web site via search engines.

If you’re interested in utilizing Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis may also compare your site to competing sites. Since this consultation will be free of charge, there is not any basis for you not to take advantage of it.

It’s essential for your small business being optimized for search engines. Strong SEO is vital to the fitness of any business. Whether you have a huge national company or even a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com for more information.

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