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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving La Salle Texas

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, increase traffic to the site, and deliver an improved user experience. However, sub-standard SEO could be damaging for your site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional which has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to do business with Johnston, you’ll have the SEO services you require.

Johnston has a three-step procedure for SEO. On-page optimization is the first step in the process. This method involves making changes to a site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your site ought to be ranking for. There are lots of on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a means to show search engines that your internet site is a reliable method to obtain information.

The third step is local search engine marketing. This really is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the help that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will enable you to see which search terms are yielding the best results. It will reveal to you how your search rankings happen to be improving from month to month.

Google Analytics will likely be set up on your website, which means it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your web site have found your web site via search engines like google.

If you’re considering dealing with Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis may also compare your blog to competing sites. As this consultation is going to be absolutely free, there is absolutely no reason behind you do not to take advantage of it.

It’s essential for your organization to be optimized for search engines. Strong SEO is important to the healthiness of any organization. Whether you run a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com for more information.

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