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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Killeen Texas

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you need.

Johnston needs a three-step method of SEO. On-page optimization is step one of the process. This method involves making changes to your site to be able to improve its search engine results. On-page optimization is capable of showing the major search engines what your site must be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, including creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

The third step is local search engine optimization. This is necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance inside the short-term or long term help, you’ll can get the services that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will enable you to see which search phrases are yielding the best results. It will also reveal to you how your search rankings have already been improving from month to month.

Google Analytics will be placed on your blog, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to find out what percentage of the targeted traffic to your web site are finding your site via search engines.

If you’re interested in working with Tom Johnston, you may contact him for a free video analysis of the site. The analysis may also compare your web site to competing sites. Because this consultation will probably be absolutely free, there is not any cause of you do not to benefit from it.

It’s necessary for your small business to be optimized for search engines. Strong SEO is important to the health of any company. Whether you operate a big national company or possibly a small, locally-based company, you can rely on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to learn more.

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