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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Kilgore Texas

Tom Johnston Is The Smart Choice For SEO

Professional SEO may benefit your organization in many ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll receive the Search engine optimization services you will need.

Johnston requires a three-step procedure for SEO. On-page optimization is step one in the process. This method involves making changes into a site in order to improve its search engine results. On-page optimization can display search engines like yahoo what your blog must be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your site is a reliable source of information.

The third step is local search engine marketing. This really is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll get the help you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to discover how your internet site is performing. This will allow you to see which search phrases are yielding the greatest results. It will likewise demonstrate how your search rankings are already improving from month to month.

Google Analytics will likely be installed on your blog, which implies it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the visitors to your site are finding your blog via search engines.

If you’re considering utilizing Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis may also compare your blog to competing sites. Since this consultation will be free of charge, there is not any reason behind you do not to benefit from it.

It’s essential for your small business to be optimized for search engines. Strong SEO is crucial to the health of any business. Whether you have a huge national company or perhaps a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to learn more.

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