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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Joshua Texas

Tom Johnston Is The Best Option For SEO

Professional SEO will manage to benefit your small business in numerous ways. SEO can generate leads, increase traffic to your site, and deliver a much better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to do business with Johnston, you’ll obtain the Search engine optimization services you need.

Johnston requires a three-step strategy to SEO. On-page optimization is the first task in the process. This technique involves making changes into a site so that you can improve its search engine ranking positions. On-page optimization can present the major search engines what your web site needs to be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, like creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of many elements of off-page optimization is link building. Off-page optimization is ways to show search engines that your internet site is a reliable supply of information.

Your third step is local search engine marketing. This is certainly required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the help you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will help you to see which keyphrases are yielding the greatest results. It will demonstrate how your search rankings have already been improving from month to month.

Google Analytics is going to be attached to your web site, which means it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see what number of the website visitors to your site are discovering your blog via search engines like google.

If you’re interested in working together with Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will also compare your website to competing sites. Because this consultation will likely be free of charge, there is absolutely no reason behind you do not to take full advantage of it.

It’s important for your organization to get optimized for search engines like yahoo. Strong SEO is essential to the health of any company. Whether you operate a big national company or even a small, locally-based company, you can rely Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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