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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Iowa Park Texas

Tom Johnston Is Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic to your site, and deliver a much better user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can provide the expert SEO services that you desire. Johnston is surely an experienced professional which has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll have the Search marketing services you want.

Johnston takes a three-step method of SEO. On-page optimization is the first step in the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization can show search engines like yahoo what your site ought to be ranking for. There are numerous on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a trustworthy way to obtain information.

The third step is local search engine optimization. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services that you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise show you the way your search rankings have already been improving from month to month.

Google Analytics is going to be placed on your blog, which suggests it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the visitors to your blog are finding your blog via search engines like google.

If you’re thinking about working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation is going to be absolutely free, there is absolutely no reason for you not to make the most of it.

It’s important for your business being optimized for search engines. Strong SEO is crucial to the fitness of any company. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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