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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Highlands Texas

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your company in numerous ways. SEO can generate leads, increase web traffic to your site, and deliver a greater user experience. However, bad quality SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional that has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to do business with Johnston, you’ll receive the Search engine optimization services you want.

Johnston requires a three-step method of SEO. On-page optimization is the first task in the process. This method involves making changes to a site so that you can improve its search engine results. On-page optimization can present search engines like Google what your blog should be ranking for. There are many on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy method to obtain information.

The third step is local seo. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the services you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will help you to see how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will likewise demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will be placed on your website, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what number of the visitors to your site are discovering your web site via search engines like google.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis may also compare your website to competing sites. Since this consultation is going to be absolutely free, there is absolutely no basis for you do not to benefit from it.

It’s necessary for your organization being optimized for search engine listings. Strong SEO is essential to the health of any organization. Whether you manage a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to learn more.

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