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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Hidalgo Texas

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search engine optimization services you want.

Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This process involves making changes to a site in order to improve its search engine results. On-page optimization can present search engines like Google what your site needs to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, for example creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your internet site is a reliable way to obtain information.

The 3rd step is local seo. This is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will help you to see which search terms are yielding the best results. It is going to explain to you how your search rankings have already been improving from month to month.

Google Analytics is going to be installed on your web site, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the people to your site have found your site via search engines like google.

If you’re interested in working with Tom Johnston, it is possible to contact him to get a free video analysis of your respective site. The analysis will also compare your site to competing sites. Since this consultation will probably be totally free, there is no reason for you not to make the most of it.

It’s vital for your small business to get optimized for search engines like google. Strong SEO is important to the fitness of any organization. Whether you manage a big national company or a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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