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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Helotes Texas

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO may benefit your company in many ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, low quality SEO might be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll have the Search engine optimization services you want.

Johnston needs a three-step strategy to SEO. On-page optimization is the first step in the process. This method involves making changes into a site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your website is a reliable method to obtain information.

Your third step is local search engine marketing. This is certainly required for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the assistance that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to discover how your website is performing. This will assist you to see which keyphrases are yielding the best results. It will explain to you the way your search rankings are already improving from month to month.

Google Analytics will likely be set up on your website, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to see what number of the people to your web site are discovering your blog via search engines like google.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for the free video analysis of your site. The analysis will likely compare your blog to competing sites. Because this consultation will likely be free of charge, there is not any reason for you not to benefit from it.

It’s necessary for your business to get optimized for search engines. Strong SEO is vital to the healthiness of any business. Whether you have a big national company or a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to find out more.

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