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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Hawkins Texas

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, low quality SEO may be damaging to your site. Tom Johnston offers the expert SEO services that you require. Johnston is undoubtedly an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll receive the SEO services you require.

Johnston takes a three-step approach to SEO. On-page optimization is the first task of your process. This process involves making changes to a site in order to improve its search engine results. On-page optimization can show the major search engines what your site ought to be ranking for. There are several on-page optimization techniques that could enhance your site’s rankings, like creating SEO-friendly content for your personal site.

The 2nd step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a method to show search engines that your internet site is a trustworthy supply of information.

The next step is local search engine optimisation. This really is required for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the help that you desire. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to discover how your internet site is performing. This will enable you to see which search phrases are yielding ideal results. It will also explain to you how your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your blog, which suggests it will be simpler so that you can monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the targeted traffic to your blog have found your web site via search engine listings.

If you’re considering working with Tom Johnston, you can contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. As this consultation is going to be totally free, there is no cause of you not to take advantage of it.

It’s necessary for your business to get optimized for search engines like yahoo. Strong SEO is vital to the health of any organization. Whether you have a sizable national company or possibly a small, locally-based company, you can rely on Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to find out more.

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