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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Greenville Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll get the SEO services you require.

Johnston has a three-step method of SEO. On-page optimization is the first step from the process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site must be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, including creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your website is a reliable supply of information.

Your third step is local search engine optimisation. This really is essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance within the short-term or long-term help, you’ll be able to get the services that you require. Your contract may be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise show you how your search rankings have been improving from month to month.

Google Analytics will be set up on your blog, which suggests it will be simpler that you can monitor the traffic your website is receiving. You’ll also be able to find out how many of the website visitors to your blog are discovering your website via search engine listings.

If you’re interested in utilizing Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your web site to competing sites. Since this consultation will be absolutely free, there is absolutely no reason for you do not to take full advantage of it.

It’s essential for your business to be optimized for search engines like yahoo. Strong SEO is vital to the health of any organization. Whether you have a huge national company or even a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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