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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Gladewater Texas

Tom Johnston Can Be Your Best Choice For SEO

Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase targeted traffic to your site, and deliver a much better user experience. However, sub-standard SEO might be damaging to your site. Tom Johnston provides the expert Search marketing services you need. Johnston is definitely an experienced professional which has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to use Johnston, you’ll have the Search engine optimization services you want.

Johnston requires a three-step method of SEO. On-page optimization is step one in the process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your site must be ranking for. There are several on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a means to show search engine listings that your site is a reliable way to obtain information.

Your third step is local search engine optimisation. This is certainly important for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to find out how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It is going to reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be set up on your web site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the visitors to your web site are finding your website via search engines like google.

If you’re interested in working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis will likely compare your site to competing sites. As this consultation will likely be totally free, there is absolutely no basis for you do not to take full advantage of it.

It’s necessary for your organization to be optimized for search engines like google. Strong SEO is vital to the fitness of any business. Whether you have a sizable national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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