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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Fredericksburg Texas
Tom Johnston Can Be Your Most Suitable Choice For SEO
Professional SEO will benefit your small business in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a better user experience. However, low quality SEO can be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll have the Search marketing services you want.
Johnston requires a three-step approach to SEO. On-page optimization is the first step of the process. This procedure involves making changes to some site in order to improve its search engine rankings. On-page optimization is capable of showing search engines what your web site must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content to your site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the primary parts of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy way to obtain information.
The 3rd step is local search engine optimisation. This is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll can get the services that you desire. Your contract might be adjusted as needed.
You’ll receive monthly ranking reports, which will allow you to see how your internet site is performing. This will enable you to see which search phrases are yielding the greatest results. It will explain to you the way your search rankings have been improving from month to month.
Google Analytics will probably be placed on your web site, which means it will be easier for you to monitor the traffic your internet site is receiving. You’ll likewise be able to discover what number of the targeted traffic to your blog have realized your web site via search engines like yahoo.
If you’re considering utilizing Tom Johnston, you are able to contact him for the free video analysis of your respective site. The analysis will even compare your website to competing sites. As this consultation will likely be absolutely free, there is absolutely no cause of you do not to benefit from it.
It’s important for your organization to become optimized for search engines. Strong SEO is crucial to the fitness of any organization. Whether you operate a sizable national company or a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com for more information.
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