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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Flatonia Texas

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO can benefit your business in a number of ways. SEO can generate leads, increase web traffic for your site, and deliver a greater user experience. However, poor quality SEO can be damaging to the site. Tom Johnston provides the expert SEO services that you need. Johnston is an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you select to work with Johnston, you’ll have the SEO services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the initial step of your process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your site ought to be ranking for. There are numerous on-page optimization techniques that can increase your site’s rankings, including creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of many components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your website is a reliable way to obtain information.

The next step is local search engine optimisation. This can be important for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll can get the services you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will enable you to see which search phrases are yielding the best results. It is going to show you how your search rankings have already been improving from month to month.

Google Analytics will be placed on your site, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see what number of the website visitors to your web site are discovering your website via search engine listings.

If you’re interested in working with Tom Johnston, you can contact him to get a free video analysis of your own site. The analysis will even compare your web site to competing sites. As this consultation will probably be absolutely free, there is no reason behind you do not to take advantage of it.

It’s essential for your small business to become optimized for search engine listings. Strong SEO is essential to the fitness of any company. Whether you run a sizable national company or even a small, locally-based company, you can depend on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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