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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving El Campo Texas

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO may benefit your business in several ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll receive the Search marketing services you require.

Johnston needs a three-step strategy to SEO. On-page optimization is the initial step from the process. This procedure involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your blog ought to be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the primary aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy supply of information.

The next step is local search engine optimization. This really is required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the support that you require. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will help you to see which search terms are yielding the greatest results. It is going to reveal to you the way your search rankings are already improving from month to month.

Google Analytics will be placed on your blog, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your website are finding your site via search engines like yahoo.

If you’re considering dealing with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your site to competing sites. Since this consultation will likely be free of charge, there is not any cause of you not to make the most of it.

It’s important for your small business to become optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any business. Whether you manage a big national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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