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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Donna Texas

Tom Johnston Will Be Your Best Option For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, poor quality SEO can be damaging to your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search marketing services you will need.

Johnston needs a three-step approach to SEO. On-page optimization is step one of the process. This method involves making changes to your site in order to improve its search engine results. On-page optimization can display the major search engines what your website must be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a method to show search engines like google that your website is a reliable method to obtain information.

The third step is local search engine optimisation. This is necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details for the Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be capable of getting the support that you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will reveal to you the way your search rankings have been improving from month to month.

Google Analytics will likely be placed on your site, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll also be able to discover what number of the people to your site are finding your blog via search engine listings.

If you’re considering working together with Tom Johnston, you may contact him for a free video analysis of the site. The analysis will also compare your site to competing sites. Simply because this consultation is going to be totally free, there is not any reason for you do not to benefit from it.

It’s necessary for your small business to get optimized for search engines. Strong SEO is crucial to the fitness of any organization. Whether you have a big national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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