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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Devine Texas

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase targeted traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging for your site. Tom Johnston can offer the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the Search engine optimization services you require.

Johnston takes a three-step procedure for SEO. On-page optimization is step one in the process. This method involves making changes to some site as a way to improve its search engine results. On-page optimization can display search engines like Google what your site needs to be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the main components of off-page optimization is link-building. Off-page optimization is a means to show search engines like google that your site is a trustworthy source of information.

The third step is local seo. This can be necessary for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll get the services you need. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will allow you to see which search terms are yielding the greatest results. It will likewise reveal to you how your search rankings are already improving from month to month.

Google Analytics will be installed on your web site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the people to your site are finding your web site via search engine listings.

If you’re thinking about dealing with Tom Johnston, you can contact him for the free video analysis of your own site. The analysis will likely compare your website to competing sites. Since this consultation will be free of charge, there is no cause of you not to take advantage of it.

It’s important for your company to become optimized for search engine listings. Strong SEO is vital to the fitness of any company. Whether you have a big national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to find out more.

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