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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Dayton Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, low quality SEO can be damaging to the site. Tom Johnston provides the expert SEO services that you desire. Johnston is surely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll obtain the Search engine optimization services you need.

Johnston needs a three-step method of SEO. On-page optimization is the first task of the process. This process involves making changes to some site to be able to improve its search engine ranking positions. On-page optimization can show search engines like yahoo what your web site ought to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the main aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines that your website is a reliable method to obtain information.

The 3rd step is local search engine optimisation. This really is essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance in the short-term or long-term help, you’ll get the services you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which search phrases are yielding ideal results. It will also demonstrate the way your search rankings have been improving from month to month.

Google Analytics will probably be placed on your website, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll also be able to find out what number of the visitors to your web site have realized your site via search engine listings.

If you’re enthusiastic about utilizing Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will also compare your website to competing sites. Since this consultation will probably be absolutely free, there is no basis for you do not to take full advantage of it.

It’s vital for your business to become optimized for search engines like yahoo. Strong SEO is essential to the health of any organization. Whether you manage a big national company or even a small, locally-based company, you can depend on Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com for more information.

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