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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Texas

Local SEO Marketing Company Serving Dawson Texas

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will manage to benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, poor quality SEO might be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is surely an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll obtain the Search engine optimization services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is step one of the process. This procedure involves making changes into a site in order to improve its search engine rankings. On-page optimization can display search engines like yahoo what your blog ought to be ranking for. There are many on-page optimization techniques that can increase your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a method to show search engine listings that your internet site is a reliable source of information.

The next step is local search engine optimization. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the services you need. Your contract might be adjusted as required.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will assist you to see which search phrases are yielding greatest results. It will also explain to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be set up on your website, which means it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what percentage of the visitors to your website have realized your site via search engines like google.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will likely compare your site to competing sites. Because this consultation will be totally free, there is not any reason behind you not to take advantage of it.

It’s essential for your small business to be optimized for search engines like yahoo. Strong SEO is important to the health of any business. Whether you run a huge national company or a small, locally-based company, you can depend on Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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