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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Texas

      Local SEO Marketing Company Serving Cuero Texas

      Tom Johnston Can Be Your Best Choice For SEO

      Professional SEO will benefit your company in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, low quality SEO could be damaging for your site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is an experienced professional that has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to use all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you choose to use Johnston, you’ll obtain the SEO services you want.

      Johnston has a three-step strategy to SEO. On-page optimization is the first step of your process. This technique involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display search engines what your web site ought to be ranking for. There are many on-page optimization techniques that will boost your site’s rankings, for example creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many parts of off-page optimization is link-building. Off-page optimization is ways to show search engine listings that your internet site is a reliable source of information.

      Your third step is local search engine marketing. This is required for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the help you need. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to find out how your internet site is performing. This will allow you to see which search terms are yielding ideal results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your site, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the visitors to your web site are discovering your site via search engines.

      If you’re considering utilizing Tom Johnston, you can contact him for a free video analysis of your site. The analysis will also compare your web site to competing sites. Because this consultation is going to be free of charge, there is absolutely no reason for you not to take advantage of it.

      It’s necessary for your small business to get optimized for search engine listings. Strong SEO is crucial to the health of any company. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com to find out more.

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